The people building Standard Fleet bring experience from leading technology, automotive and mobility companies.
Standard Fleet began as an experiment in connected vehicle software, building early tools that resonated with both individual drivers and forward-thinking businesses. As demand grew for fleet-level visibility and control, the company evolved into a full-scale platform that helps businesses automate, secure and scale their operations across any vehicle type.
With over 100,000 vehicles connected and $20 million in funding, Standard Fleet is expanding its platform to meet the rising demands of the mobility industry.
David founded Standard Fleet to bring software-first fleet management to the connected-vehicle era. He previously founded Embark, a BMW and Y Combinator–backed company which was acquired by Apple. At Apple he went on to lead multiple engineering teams and was a DRI “Directly Responsible Individual” on the Apple Maps turnaround efforts.
Reporting to the CEO, Mike leads strategic and revenue-generating partnerships at Standard Fleet. He joined from Kingbee Vans, where he was Chief Revenue Officer, and previously served as Chief Strategy Officer at Zeeba Automotive Group. He has over 20 years of executive leadership experience across retail, aviation, and automotive.
Goetz leads platform and ecosystem development at Standard Fleet, working across product, engineering, customers, and strategic partners. He spent a decade at HERE Technologies and TomTom building data-platform, mobility, and enterprise API businesses, including founding TomTom’s Innovation function. Earlier, he was CEO of inDplay (acquired by Deluxe), COO of doubleTwist, and held roles at SAP and Samsung. He holds a PhD in theoretical physics and an MBA.
Ian leads product at Standard Fleet, owning product strategy and turning customer requirements into a product roadmap. One of the company’s earliest team members, he has shaped the Standard Fleet platform and user experience across web and mobile. He was a co-founder at Embark, and after acquisition worked on the Apple iCloud & Maps design team to bring public transit features to Maps.
Taylor leads Standard Fleet’s engineering team, running the roadmap that brings new automaker integrations, digital keys, and fleet tooling to customers. Taylor was a co-founder at Embark and after its acquisition by Apple worked in various services and client engineering roles. He has been building the platform since its early days.
